If you follow my blog you’ll be well aware of my recent trials and tribulations I’ve been having with Dell. I suppose like many others before me I innocently thought that when I placed the order that I was buying from Dell and that they would take accountability for my order until it was delivered. Sounds sensible don’t it? Well from the many conversations I have had with them during this debacle this obviously wasn’t the case. For example, here are some quotes I got from their call centre that made me think otherwise:
“Our customer service team is not to blame for mismanaging your expectation; the delay to your order was a supplier issue and it was beyond our control.” – and who picks the supplier?
“Your order is delayed because of a high level of demand at this time of the year.” – I always thought supply was a vendor issue not a customer issue?
“Delivery is now with UPS and you should talk to them about the status of your order.” – erm, I thought my order was placed with Dell not UPS?
It’s quite obvious here that Dell didn’t take ‘end to end’ accountability for my order and therefore the customer experience I recieved was abysmally poor.
Another example I’ve had recently is with Next Directory, if you’re from the UK you’ll know of them as the catalogue outlet part of high street chain of clothing stores right… well I thought the same but it turns out I was wrong!!! In this scenario I ordered something for collection at one of their high street stores. They sent me a email that it was ready for collection, so off I go to collect. When I arrive it isn’t there, there has been a delay and this is what I’m told by the Next shop assistant?
“Sorry your order isn’t here it’s because Next Directory isn’t part of Next and so it’s not under our control.”
Sigh! How about a simple hang on a minute, I’ll check with the Next Directory people for you… would have turned this into a good experience instead of a poor one.
In both cases there was a clear lack of accountability, if someone had taken accountability instead of saying it’s not my job then they could have dramatically changed my experience.
Now compare this to Amazon (Amazing), and a department store called John Lewis in the UK… they both have amazing customer experience because no matter who you talk to they look after you and their people make sure your issue is resolved whether it is their primary role or not.
The lesson here is very simple… no matter what role you have in a company, you are accountable for customer experience… do everything you possibly can, and then a bit more, to make sure your customers have a good one.